I am happy to give you a little insight into the current numbers of 11/2019.
In the last month the daily visitor numbers on Filmmusic increased by 36%. At peak times, Filmmusic generates 410GB of traffic in one day.
During the same period I was able to reduce the CPU load of the main server from ~60% to approx. 20%. I did this by routing downloads, previews and remaining static files to three different CDN’s with different settings. At the same time I switched off keepalive on the main server.
The outsourcing of static data to a CDN resulted in the following numbers on the first day: ~556,000 requests for static data, about ~100,000 requests for song playback and ~7,000 downloads.
In the last 30 days, a total of 10.2TB of traffic has been generated over the CDN.
Datacenter Traffic Distribution
The following graphic shows which data centers were used the most:
Engagement on youtube
The number of visitors who come to Filmmusic via Youtube from 01/2019-11/2019 shows that the work of the last few months has been worthwhile:
As of 11.11.2019 Filmmusic has 52.574 registered users.
The different social networks currently generate visitors as follows:
- Youtube 88.5%
- Facebook 9.6%
- Vkontakte 0.5%
- Telegram 0.4%
- Twitter 0.4%
- Instagram 0.2%
- Tumblr 0.1%
- Reddit 0.1%
- Pinterest 0.1%
With the exception of Youtube, the visitors are purely organic. I’m working on making Twitter more relevant too. A field trial over several months on Instagram I finished this month for lack of relevance.
Nevertheless, visitors via social networks currently account for only about 3.3% of all visitors. Most visitors come directly, via search engines or links from other websites.
So it can be said that social networks hardly play a role in growth.