Unexplained sudden rise of impressions in the google search engine

Since October 19, I have noticed an unexplained sudden and since then constant increase in impressions in the google search engine. The impressions have more than doubled within 3 weeks.

There are several possible causes:

  • New google update perhaps the BERT update (english blog entry by google)?
  • The videos on Youtube, which are also embedded on the Filmmusic website, play an even bigger role than I thought.
  • The optimizations of the website speed also have a considerable effect on the search

I still can’t put it right yet.